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The band’s three-axis accelerometer measures motions and translates that into NikeFuel – as well as calories expelled. Unlike calorie counts – which vary based on someone’s gender and body type – NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics.

The more you move, the more NikeFuel you earn.

NikeFuel is a proprietary technology that measures your activity through the movement of your wrist.

Here are a few snippets of Nike’s definition: Given that your main objective is to meet your fuel goal, let’s take a minute to define exactly what that is. But it’s discreet and quickly highlights your activity.

To summarize, is the Fuelband going to win any fashion contests? No. Having it there all lit up on your wrist - steps, calories burned, fuel level, time – makes it ridiculously accessible. It’s easily the coolest part of the Fuelband and what makes this type of tech worth looking into I don’t want to defer to an app to chart my activity. Of course, it sacrifices the LED display that the Fuelband has, which makes it much more useful. The Jawbone UP is arguably a more interesting aesthetic approach it’s thinner and less utilitarian-looking. It comes in three sizes, and there are spacers available if you find you need something in-between.Īs far as looks go, it’s incredibly unassuming – for better or for worse. Besides this, the Fuelband was perfectly comfortable and getting used to it was relatively quick and painless.